TEACH YOUR AGENT REPEATABLE PLAYS

Skills are reusable campaign scaffolds. Define the play once-lead magnet, webinar funnel, product launch-and run it anytime with fresh context.

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# Lead Magnet Funnel
_
## Objective
Capture qualified leads by delivering a
high-value asset in exchange for an email.
_
## Inputs
_
- **offer** — title + one-line value prop
- **audience** — ICP in plain language
- **goal** — conversion target
_
## Artifact Blueprint
_
### 1. Landing Page
Headline mirrors the #1 pain point.
- Above-the-fold lead capture form
- 3–5 outcome-focused bullet points
- Social proof strip (logos or stats)
_
### 2. Thank You Page
Confirm delivery. Bridge to next step.
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### 3. Email Sequence (5 emails)
- Email 1 · Welcome + deliver asset
- Email 2 · Quick win from asset
- Email 3 · Case study proof
- Email 4 · Handle top objection
- Email 5 · Core offer introduction
_
## Brain Context
_
Reads: brand_voice, icp_profile
offer_data
Writes: conversion_learnings
_
mainMarkdownUTF-8Ln 1, Col 1
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lead-magnet-funnel.md
Built by Vibey Skills

Everything you need to scale campaign execution

Skills capture what works so your team runs proven plays instead of guessing.

Built-in plays

Lead magnet funnel: Landing page + PDF + email sequence scaffold ready to fill with your offer.

Webinar registration: Registration page + confirmation sequence + reminder flow in one skill.

Product launch: Pre-launch, launch day, and follow-up sequence structured as a single play.

Lead Magnet Funnel
1# Lead Magnet Funnel
2## Inputs
3- **offer** — value prop
4- **audience** — ICP
5- **goal** — subscribers/wk
6Reads: notion_brief, gdrive_asset
Landing PageEmailGoogle
Webinar Registration
1# Webinar Registration
2## Structure
3- **goal** — seat registrations
4- Registration + confirm page
5- Reminder email sequence
6Reads: hubspot_segments, brand_voice
HubSpotLandingEmail
Product Launch
1# Product Launch
2## Structure
3- Pre-launch tease sequence
4- Launch day email + page
5- Post-launch follow-up
6Writes: zapier_hook → lists
ZapierFunnelSocial
CRM Pipeline Nurture
1# CRM Pipeline Nurture
2## Triggers
3- Stage = MQL → **content** drip
4- Owner handoff note to AE
5- Airtable cohort tags sync
6Reads: hubspot_deals, contacts
HubSpotAirtableAnalysis
Paid Media Push
1# Paid Media Push
2## Outputs
3- Meta + Google creative variants
4- Audience seed from Interest graph
5- UTMs + naming for tracking
6Writes: meta_ads, google_ads
MetaGoogle AdsAds
Checkout & Revenue
1# Checkout & Revenue
2## Flow
3- Stripe + PayPal offer pages
4- Receipt + dunning copy pack
5- Finance rollup: net vs gross
6Reads: stripe_charges, paypal_txn
StripePayPalFinance
Ops Command Digest
1# Ops Command Digest
2## Cadence
3- Daily: missions blocked + owners
4- Slack recap with deep links
5- FanBasis drops → notify channel
6Writes: slack_channel posts
SlackFanBasisOps
Executive Report Pack
1# Executive Report Pack
2## Metrics
3- Google Analytics + Ads ROAS blend
4- Cohort curves + CAC snapshot
5- Notion exec summary page
6Reads: ga4_export, ad_accounts
GoogleNotionReports
LinkedIn ABM Touches
1# LinkedIn ABM Touches
2## Sequence
3- Account list from **ICP** tier
4- InMail + connection templates
5- Sync replies → HubSpot tasks
6Writes: linkedin_sponsored, tasks
LinkedInHubSpotB2B
Winback & Dunning
1# Winback & Dunning
2## Signals
3- Failed renewal / card decline
4- 3-step save + clear next step
5- Finance note → refund policy
6Reads: stripe_invoices, churn_risk
StripeEmailFinance
Competitive Brief
1# Competitive Brief
2## Sources
3- Pricing + positioning scrape
4- Battlecard one-pager
5- Notion page + Slack ping
6Writes: notion_page, slack_thread
NotionSlackAnalysis
SEO Content Cluster
1# SEO Content Cluster
2## Pillar plan
3- Pillar + 6 spoke briefs
4- Internal link map + schema
5- GSC queries → outline order
6Reads: search_console, brain_topics
GoogleContentSEO

Create your own

Custom skill builder: Define the structure, prompts, and artifact types. Save as a reusable skill.

Brain-connected: Skills pull from The Workspace Brain so every run inherits your latest brand context.

Version control: Update a skill and every future run uses the improved version.

Share and scale

Team library: Share skills across your workspace. New teammates launch campaigns from day one.

One-click launch: Pick a skill, provide the brief, and Vibey runs the full play.

Continuous improvement: Campaign results feed back into Brain, making the next skill run sharper.

Lead Magnet Funnel

42 runs · 94%

Webinar Registration

28 runs · 94%

Product Launch

12 runs · 94%

CRM Pipeline Nurture

85 runs · 94%

Paid Media Push

64 runs · 94%

Checkout & Revenue

51 runs · 94%

Ops Command Digest

31 runs · 94%

Executive Report Pack

19 runs · 94%

LinkedIn ABM Touches

37 runs · 94%

Winback & Dunning

22 runs · 94%

Competitive Brief

14 runs · 94%

SEO Content Cluster

33 runs · 94%

Search team library...

Find plays, templates, and sequences

Lead Magnet Funnel

Shared Skill

AuthorSefy Tofan
Last Run2h ago · Growth Team
Loop Performance
Engagement lift+24%

“Funnel structure improved based on Q1 conversion data.”

Frequently asked questions

A reusable campaign scaffold that defines structure, prompts, and artifact types. Run it with fresh context anytime.

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